The impact of the latest technology on clinical research Large technology companies have already realized the value and growth potential of the healthcare and medical equipment sectors and therefore invest heavily in its development. Blurring the boundaries between retail and information technology, giants such as Google, Apple, Facebook and Amazon are becoming key players in the medical industry and clinical research. These companies use the latest developments - cloud storage, wearable technology and artificial intelligence - and thereby change people's perception of medical equipment and the possibilities of its use.